High-ticket trading software.
- Problem
- calls were booked, but only ~4% closed.
- Changed
- price qualification, SMS verification and a pre-call video that covered the price.
- Result
- 4% to 15% close rate, with 45–50% of calls showing up.
I build paid acquisition systems that turn ad spend into revenue.
$42M+ in managed ad spend and 150+ clients served across North America, Europe and Australia.
Upwork Top Rated · 150+ clients · $42M+ managed
Real accounts. Real performance.
76% lower cost per purchase (first month) 
~$1.58M revenue, Meta + Google, 2025 
8.24x Meta ROAS 
15.41x Google Ads ROAS
$0 to ~$30K/month from Google Ads 
30%+ qualified lead rate 
4% to 15% sales-call close rate
Growth is more than a ROAS screenshot.
The biggest gains came from finding what was actually limiting growth: structure, creative, the landing page, lead quality, tracking or the sales process.
eCommerce · Meta Ads01
76% lower cost per purchase in the first month.
35 → 345 purchases · 1.44x → 3.03x ROAS.
Rebuilt targeting, creative and the landing page at the same time.
Read the case study →eCommerce · Meta + Google02
~$1.58M in revenue in one year.
8.24x Meta ROAS · 7.46x Google ROAS.
A full-funnel system across both platforms, with seasonal scaling built in.
Read the case study →Retail eCommerce · Google Ads03
$0 to ~$30K a month from Google Ads.
~$236K conversion value · 15.41x ROAS.
Launched from scratch, then rebuilt around what customers actually bought.
Read the case study →I don't stop at the ad account.
Paid media rarely fails because of targeting alone. Sometimes the structure is wrong. Sometimes the creative doesn't sell the offer. Sometimes tracking is broken, the landing page leaks, or the leads are plentiful and wrong. My job is to find the constraint and fix the system around it.
- 1Ad
- 2Creative
- 3Landing page
- 4Tracking
- 5Lead or purchase
- 6Sales
- 7Revenue
Sometimes better ads aren't the answer.
B2B payment processing.
- Problem
- cheap Instant Form leads were poor; website leads cost ~$96.
- Changed
- SMS-verified forms, landing-page testing and weekly creative.
- Result
- $50–$70 CPL with a 30%+ qualified lead rate on $110K+ in three months.
Where I drive growth
Paid acquisition
- Meta
- TikTok
structure, audiences, bidding, budgets, testing and scaling.
Creative strategy
- angles
- hooks
- UGC
- founder-led
find the message that sells, then turn every winner into new variations.
Funnel and CRO
- landing pages
- lead qualification
fix what happens after the click.
Measurement
- GA4
- GTM
- pixels
- CAPI
decisions based on signals you can trust.
Agencies: I also work white-label as your senior media buyer.
How I approach growth
- 01
Diagnose the constraint. I start with the business, not Ads Manager: economics, funnel, history, tracking, creative.
- 02
Build the system. Campaigns, conversion paths, tracking and creative aligned to one business goal.
- 03
One variable. One test. One winner. My process is to test one variable at a time. Creative, audience, offer, landing page: never two at once. Change two things together and you never learn which one worked. Change one and you know exactly what to scale.
- 04
Read the full signal. CPM to CTR to CPA to lead quality to revenue, not ROAS alone.
- 05
Scale the winners. Budget moves to what the tests proved: audiences, products, creatives, markets.
- 06
Find the next constraint. Fix one bottleneck and the next one shows. Repeat.
Platforms I work across
Meta Ads
eCommerce, lead generation, creative testing and scaling.
Google Ads
Search, Shopping, Performance Max.
TikTok Ads
creative-led acquisition and testing.
GA4 · GTM · Merchant Center · Shopify · GoHighLevel
Strategy and execution, from the same person.
I've spent 4+ years hands-on in paid acquisition for 150+ clients across North America, Europe and Australia, in eCommerce, SaaS, lead-gen and high-ticket businesses. I diagnose the problem, build the campaigns, work with creative teams, fix the tracking and make the changes myself.
- clients
- ad spend managed
- years
- Upwork
- Top Rated
Find out what's really holding your ad spend back.
Book a free 30-minute strategy call. We go through your accounts, funnel and tracking, and you leave knowing the biggest constraint I see and what I would test first. If I'm not the right fit, I'll say so.